Given our mission is all about developing new ways to serve creative professionals, we often get asked about HOW we define our audience.

In the broadest of terms, we define “creative professionals” as those who see idea generation as a core component of their professional life.  We are focused on idea generators because they share common challenges, across industries, when they try to make ideas happen.

Wikipedia takes the following view on the size and characteristics of the market:

“Creative professions include writing, art, design, theater, television, radio, motion pictures, related crafts, as well as marketing, strategy, some aspects of scientific research and development, product development, some types of teaching and curriculum design, and more. Since many creative professionals (actors and writers, for example) are also employed in secondary professions, estimates of creative professionals are often inaccurate. By some estimates, approximately 10 million US workers are creative professionals; depending upon the depth and breadth of the definition, this estimate may be doubled.”

We are extremely passionate about fostering productivity in the creative community. Check out our philosophy page to better understand our pursuit.