Posts Tagged ‘Nike’

Behind the Project: Nike X Kobe

In this series we will look deeper into a work that was especially admired in our community: Nike X Kobe, created by Shane Griffin. The Irish born designer teamed up with Nike to create brand imagery for the 5x NBA champion’s latest shoe release. Shane was kind enough to answer our questions about his creative process and about the reception his work has received on Behance. 

What was your inspiration for this project?
Creating self illuminating glass isn’t as easy as you’d think. I needed to make the objects feel like they were illuminating the sneakers, while keeping the transparency intact. So I referenced some of my older work with glass objects, and tried to push it to a new level.

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Most Appreciated Projects on Behance

Appreciations are a way to send genuine kudos to another creative professional on Behance. This is our community’s way of curating the network, so that the best projects gain the most exposure. Here’s a look at two of the most appreciated projects on Behance this week:

Nike + Training is an interactive mobile app that lets you track how high you jump, how fast you run and how intense your workout is, what more could you ask for? Check out the full project here.

Maria Corte Maidagan compiled some illustrations she created for publications like the New York Times and the Wall Street Journal into one project. See the full body of editorial works here.