In this series we will look deeper into a work that was especially admired in our community: Nike X Kobe, created by Shane Griffin. The Irish born designer teamed up with Nike to create brand imagery for the 5x NBA champion’s latest shoe release. Shane was kind enough to answer our questions about his creative process and about the reception his work has received on Behance.
What was your inspiration for this project?
Creating self illuminating glass isn’t as easy as you’d think. I needed to make the objects feel like they were illuminating the sneakers, while keeping the transparency intact. So I referenced some of my older work with glass objects, and tried to push it to a new level.