Sara Marshall joined Behance this year and posted her first project Brand by Hand; An experimental lettering project in March. This original redesign of some of the most famous logos instantly became a huge success, and Sara kindly accepted to tell us more about her creation process, her choices and inspirations!
What was your inspiration for this project?
There had been a surge in minimalist branding projects that take a logo or packaging and strip them back to the bare minimum or change the font to helvetica while trying to hold onto the essence of the brand. They kind of inspired me to do the opposite – I was like “let’s put some flourishes and swashes on there and let’s get some gradients in ink opacity and retain the brushstrokes and paper texture and anything else that would be the antithesis of corporate branding”! I almost intended it as a joke and it was a good excuse to do some hand-lettering for my final university project at Auckland University of Technology. I also had the unique opportunity to work on it with Peter Gilderdale who is an incredible calligrapher so I had to take advantage of having his expertise and guidance on the project.