In this series, we look deeper into some of the projects on Behance.net that are especially admired in our community. Joseba Elorza is a sound technician turned artist who creates surreal illustrations through collaging techniques. He was recently asked to create video for the band Air Review‘s song “Young.” His use of images and layering creates impossible worlds through which a child runs. It is our good fortune to allow you to delve deeper into the making of the video, “Young.”
What was your inspiration for this project?
Air Review asked me to try to represent the road to maturity of a child and I thought that we could make that path literal and see a child running toward an uncertain future.
The theme of childhood gives you a lot of freedom to represent dream elements. The surrealism usually found within my works fit in very well, so I tried not to limit myself and let the process where I search for the footage take me without a specific horizon.
There was not a clear particular source of inspiration, but the creative process itself ended up being the biggest inspiration possible, and in this sense the band gave me a lot of freedom to choose which way to take the project.
Can you describe your process in creating this project?
After establishing some guidelines and a main idea, I spent a lot of time searching for the right footage in public domain libraries. At this point, and given that I depend largely on what I can find out there, the original idea or the script can be altered by what I’m finding, making the whole process very natural and fluid in my opinion.
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Who are you and what do you do at Behance?
I’m Mell, a Community Manager here at Behance. The community team is responsible for listening to and communicating with our members, so I spend my days promoting amazing work created by our members on social media and blogs, answering questions on our support channels, and working with our dev and design teams to pinpoint and solve issues that arise in the community.
What are three desktop tools you can’t live without?
1. Excel. Data is so important to evaluating and escalating problems, so Excel is my go-to for making sense of all the numbers behind our community. I don’t know what I’d do without pivot tables!
2. HipChat. I’m in constant communication with the community and development teams, and HipChat keeps me connected and cuts down a ton on redundant email and catch-up conversation.
3. ZenDesk. It’s the hub of all our support channels. I use it daily, so I’m always tweaking it to keep it organized and optimized for our team — I even went to ZenDesk boot camp last fall!
What have you worked on recently that you’re extra proud of?
I set up a categorization system for all our support tickets so we can track more precisely what types of questions we get from members. It lets us keep tabs on potential problems and advocate for changes based on community feedback. Plus, it’s generally a great archive for tracking how our community reacts to changes.
What do you listen to while working?
Motown–Stevie and Smokey are favorites–and anything fun and high energy gets me in the right groove. I also listen to a lot of NPR podcasts–Alison and I are always trading recommendations. This American Life, Radiolab, Snap Judgement are the perfect background. I’ll usually listen to an episode over again on the commute home to actually pay attention to the stories.
Who is one of your favorite creatives to follow?
I love seeing new projects from Michael Doret – each one has its own story behind the process of creation. My favorite is the Behind the Knicks Logo project – it combines sketches with an interview he did, so it’s basically an oral and visual history of a New York sports icon.
Portfolio Review Week has come to a close and thanks to our amazing Behance community, we had a very successful second round. Take a look at some incredible media coverage from around the world!
Hovercraft Studio & Design Week Portland
Designit Speaks to the Behance Community
Behance Review at Peppermill
For more press coverage of Portfolio Reviews, click here.
We’re on a mission to empower the creative world, so we love nothing more than celebrating successes from the Behance community. From awards to new jobs and exciting collaborations, Behance helps connect talent with opportunity one project at a time.
Active Behance member, and founder of the global design studio MINIMAL, Scott Wilson was recently honored with the prestigious 2012 Cooper-Hewitt National Design Award for excellence in the category of Product Design.
“Being recognized by such a prestigious design organization and awarded for my body of work is the greatest honor of my career. It makes all the countless hours, obsessing over the details and product experience, even more meaningful,” said Scott Wilson. “I continue to look forward to the new challenges and opportunities for design in the world and hope to live up to the expectations that come along with this honor.”
Learn more about the National Design Awards here and see industrial designs by Scott and MINIMAL here.