Posts Tagged ‘Art Direction’

Behind the Project: Distractions & Procrastinations

In this series we will look deeper into a work that was especially admired in our community: “Distractions & Procrastinations”, created by Luke Choice. The Australian artist (who is now based in New York City) specializes in creating eye-catching 3D illustrations. His projects have been featured several times on Behance, and his designs have been used by companies like Nike and American Express“Distractions & Procrastinations”, today’s featured project, comes from a place of experimentation; It is a showcase of Choice’s unique style, and a visual display of the fun that Choice has with his work. Mr. Choice was kind enough to answer a few questions about the project and about his creative process.

What was your inspiration for this project?

This project was a culmination of many late nights, where I have either been waiting for projects to render, or where i have hit creative block and needed a shot of inspiration. I love to explore different tools, textures and techniques in small increments, then find ways to incorporate them into larger ideas.

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Behind the Project: Bizarre Beauty for Refinery29

In this series we will look deeper into a work that was especially admired in our community: Bizarre Beauty for Refinery29, created by Leta Sobierajski. The five photo Instagram series is a colorful exploration of the relationship between a person’s sense of beauty and inanimate objects. Sobierajski‘s multidisciplinary design work has captured the attention of the Behance community (as well as clients like Google and IBM) with its brightly bizarre compositions. The Brooklyn-based designer and art director took time to share some of her insights into the creative process with the Behance team. 

What was your inspiration for this project?

Bizarre Beauty was inspired by daily beauty routines and surface-level obsessions. The series contained objects representative of independent, odd, and beautiful situations which highlight what makes a person feel beautiful through the use of inanimate objects. The notion of surrealism plays a part in this project too, and creates situations that trigger imaginative situations with personification. I’m also heavily influenced by Josef Albers’s Theories on Color Studies; creating experiences through the sensory relationships of color is what helped me tie everything together in this project with a reoccurring palette of saccharine colors.

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Behind the Project: Cosmópolis Pt. 3

Aldo Crusher, a Behance member since 2011 from Mexico, has been working with AeroMexico to provide illustrations for their on-flight destination magazine Aire. His third Behance project dedicated to this collaboration, Cosmópolis Pt. 3, has been particularly appreciated among the community and takes us on a world trip from Dubai to Las Vegas !

Can you describe your process in creating this project?
I start by looking and compiling pictures of the city I am illustrating, including culture, architecture, maps, skylines, weather and lifestyle. Once I got everything I need, I start working on the composition based on a real map, simplifying it and making it more symmetric and geometric. Then, I move forward with the color palette; it is a crucial choice as it has to reflect the city lifestyle and culture. Finally, when the main composition and color palette are ready, I start drawing the buildings, houses and all the elements in the illustration.

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What was your inspiration for this project?
The project consists of representing cities around the world in a single page illustration. These illustrations are published in Aire Magazine. This magazine is distributed aboard the Aeromexico flights. These maps work as a tourist guide – in which the architectural and cultural elements of each city are highlighted. I’ve been collaborating with them since July 2013; they saw a poster I made in which I illustrated a city and contacted me to make a series of illustrated city maps ! Read more →

This Week’s Most Appreciated Projects

Appreciations are a way to send genuine kudos to another creative professional on Behance. This is our community’s way of curating the network, so that the best projects gain the most exposure. Here’s a look at two of the most appreciated projects on Behance this week:



Pavel Emelyanov created a brand identity for a vintage store called Crow’s Nest, pulling inspiration from raw materials and natural textures. Check out the full identity here.


As part of a campaign for Interstate Batteries, Mike Campau created a series of narrative images. According to Campau, “each image was a combination of stock, CGI and some Photoshop wizardry.” Take a look at the full series here.

This Week’s Most Appreciated Projects

Appreciations are a way to send genuine kudos to another creative professional on Behance. This is our community’s way of curating the network, so that the best projects gain the most exposure. Here’s a look at two of the most appreciated projects on Behance this week:



The Slovakian branding agency Higher created an expansive corporate identity for Speechwell, a new Powerpoint competitor. From their thought process and initial sketches to visual renderings of the new logo, check out their amazingly thorough identity project here.



Cam is on of the most important baby companies in Italy, so when it came to creating their visual campaign, Art Director Matteo Pozzi let his imagination run wild. See the full, magical series here.