I’ve been working for Maple Leaf Sports + Entertainment (MLSE) as the lead designer for the Toronto Maple Leafs for the past 4+ years and knew that I needed a change of environment. I was looking to grow creatively and professionally. I just finished developing and rolling-out the Maple Leafs 2010-11 marketing campaign when I was contacted by the Toronto Blue Jays about a senior designer position that was opening up in the next couple weeks. I was asked to submit my resume, PDF of some work and my website if I had one. I need to act fast if I wanted the position.

[Toronto Maple Leafs 2010-2011 season design]

I use Behance as an inspirational/networking tool and knew that I wanted to showcase my work on it eventually. The position with the Blue Jays was the motivation and tool I needed. I used Behance to develop a quick personal portfolio online.  After I applied for the position I was told that the VP of marketing for the Jays loved my work and wanted to meet me in person.

[Toronto Maple Leafs 2009-2010 season design]

A few days after my interview I was offered the position as the Senior Designer and I happily accepted. The VP might have… or might not have seen my work… but, I do believe that Behance helped me land my new position with the Blue Jays. Keep an eye out for next seasons (2012) campaign because I’m really looking forward to… “knocking it out of the park!”

On a side note… I was impressed with the number of appreciations my projects had received in such little time online. It’s always good to see that other creatives like my work. It inspires/motivates me to continue learning and developing unique creative for my clients.

I’m currently using behance for research and to network with other designers and continue to share my Behance profile to possible freelance clients.

Dave Rodgers
Senior Graphic Designer
Toronto Blue Jays

Please check out my work on my Behance profile and www.northink.ca