We had a great time interviewing Alex Yaeger, a graphic designer and illustrator who focuses on creating original and intriguing concepts to best serve his clients.
How long have you been in design?
In some ways, since I was a child. My parents were both landscape architects by degree and I was always surrounded by an abundance of drafting tools. I always enjoyed fictional settings in illustrated books and video games that fleshed out their worlds with logos, maps, and schematics. I would often emulate those sorts of creations in my spare time and especially during less-appealing classes in school. At one point, I even designed a logo for a photography studio my mother temporarily worked at. Despite this, I didn’t realize that I wanted to make a career out of my creativity until I was in my second year of college. Having been somewhat aimless and uncertain about my future before, entering the graphic design program really opened my eyes and realized that this was what I was meant to do. Before I left school, I was already tackling freelance and contracted work.
Do your personal projects differ from your professional work? If yes, how so?
I tend to think about each project very passionately. Working professionally, this has caused some deal of anxiety as, in the end: a designer does have to defer final say to a client or director. I have gradually learned to accept this and persevere in fulfilling the duties required of me. I think this is an internal struggle all creatives face when making a living based on their talents, sometimes we care too much for our own good. Personal projects and creative exercises are a good way to prevent burn out and, in the end, tend to appeal to and bring in potential clients the most.