Read the full article here.
Read the full article here.
A recent article on Wired discusses how the internet has impacted the art world with online galleries, like Behance, and the ability for collectors and art-lovers to find art online.
Read the full article here.
Keep reading The Next Web’s coverage of our recently released API here.
Behance’s very own Navid Baraty was featured on the cover of Gothamist last week, with his unique photographs of the Macy’s Day parade from 30 stories above 6th Avenue. Navid told Gothamist ”As always, I took them by leaning over the edge!”
Full article here
More photography by Navid Baraty can be seen on his Behance portfolio
This week we held our annual IGNITION conference on the future of media, and one of the panels brought together some of the smartest people from visually-based internet companies to discuss the rise of the visual web.
Business Insider deputy editor Nicholas Carlson asked the panelists why they thought Instagram was such a huge success in a market and a time that had a number of visual apps and tools in competition.
Behance founder Scott Belsky said that the “ego analytics” associated with the product, or centering the product around “likes” and popularity, were a big reason for the app to take off.
Charles Forman, founder and CEO of PictureLife, said that Instagram’s success was due to a hard-to-describe technical facility.
In the context of other visual applications, “Instagram felt like butter,” and all the other applications, especially Facebook, felt like sandpaper,” said Forman.
Both of “ego analytics” and “like butter” effect are surely applicable to other apps and products.
Watch the discussion below.
Kathi was eager to start, wasn’t a prima donna about doing all her own stunts and was ready to go door-to-door to explain our story. This comports with Scott Belsky’sexperience building Behance, the online platform to showcase and discover creative work: “Startups often try to make themselves look more established than they are, but the right folks in an early team are excited for the challenge of a somewhat undefined role and the ability to change and make history.” Some people need a strong brand and large infrastructure to feel comfortable. Others crave the opportunity their absence presents.
Kathi had attended numerous events we’d hosted and had been “part of the conversation” we had been creating within the entrepreneurial and venture community. Belsky too had created his own conversation for Behance by, among other things, starting a great blog. Belsky advised: “Contribute to the entrepreneurial ecosystem as a thought leader. When you’re recruiting talent, your blog posts and public speaking about the startup process go a long way.” What began as a blog in 2007 morphed into his Wall Street Journal-best selling book Making Ideas Happen.
Keep reading here.
Behance.com’s International Portfolio Review week is coming to a close, but not before LeapFrog Interactive hosted Cincinnati’s first-ever Behance event. The portfolio review allowed LFI’s creative team to meet with some of the city’s upcoming talent and provide valuable and tangible feedback on their work.
“LeapFrog Interactive felt that a Behance Portfolio Review was a perfect opportunity to showcase our experience and interact with our local creative community,” said Brad Geiger, Senior Art Director at LeapFrog Interactive. “Everyone on our Creative team wanted to participate because the environment that Behance fosters is the same that we emulate in our office, one of supportive feedback. It’s the only way we get better.”
The event drew students from some of the areas most elite creative institutions including the Art Academy of Cincinnati, UC’s DAAP program and the School of Advertising Art.
A college professor once told me on the first day of class: “Whatever work you do, be absolutely proud to put your name on it.” It’s advice I’ve always remembered because it applies so aptly in life, marketing, and any other profession. As a marketer to the A/E/C industry, I’m often reminded of my professor’s wise words because the architects, engineers, designers and builders we have worked with have a portfolio of outstanding projects, all of which they’re proud to showcase.
Unfortunately, some firms often struggle to share their work with the world, and ultimately their target prospects. There’s a vast audience of potential clients who would enjoy these projects, but reaching each individual can be both difficult and time-consuming. Social media gives firms a great advantage, however, some tools have limitations in either their audience or technical capabilities. With that in mind, I recommend the social networking tool Behance to A/E/C professionals and firms to effectively display the projects and work they’re so proud of.
As the CEO of Behance, Scott Belsky was the perfect man to curate Wired 2012‘s trip to “The Creative Edge” — a series talks from four creative people and teams that feature on the Behance online portfolio. Belsky introduced the conference to four diverse examples of the kinds of creative projects that dwell on his site; the Lichtfaktor light art company; Diego Stocco, a musician who’ll make an instrument out of anything — even a tree; A Creative Department, whose Wowmum app helps mothers to find child-friendly places in the urban landscape; and the work of Dutch artist Levi van Veluw.
Keep reading and watch the video here.
Pantone LLC, an X-Rite company and the global authority on color and provider of professional color standards for the design industries, today announced the launch of PANTONE Canvas, a free online creative network powered by Behance. PANTONE Canvas is the first and only network built on the Behance platform with the ability to filter projects by color.