Category: Press

Behance exec shares “dog food” recipe to API enthusiasts

Eating your own dog food,” is a term that means demonstrating confidence in a product by using the product one’s self, often credited to the late 1980s culture at Microsoft.

But online portfolio startup, Behance—self-described as the LinkedIn of the creative world—has embraced the “dog food”philosophy in its API strategy. At today’s Business of APIs Conference in New York, Behance’s home city, chief of software architecture Bryan Latten shared the four ingredients of the company’s secret dog food sauce:

  1. Model your own workflow: The idea behind eating your own dog food is that you should create an API that your own company would want to use. Which means, step one, according to Latten, is to know your corporate workflow.
  2. Repurpose your data, make it different: Once executives identify possible ways the data might be broken up they should take a moment to look at it with fresh eyes. Try to view the data from different perspectives and figure out new ways to interpret what it means.
  3. Use non-developers for feedback: Latten said there’s nothing like hearing a chief executive with little or no understanding of the technology behind an API react to new proposals. But that’s just one example. Ask your loved ones (if they’re not already tired of your entrepreneurial rantings), your customers, and anyone willing to listen, and give thoughtful feedback.
  4. Perform practice maintenance. Seriously: We reached out to Latten after he spoke and asked him to break this one down for us in different terms, and he asked us a question, “Will your clients now when you’ve made a change or will the new version be seamless?” He said those incorporating changes to an API should practice the transition on an offline database to make sure when the new version actually goes live there aren’t any glitches.

Behance was founded in 2006 and is a platform that makes it easier for creative professionals to reach their audience. They have a think tank and conference called 99U, formerly The 99 Percent, devoted to researching best practices of productive and creative people. Earlier this year, TechCrunch reported that Behance, which was at the time growing at a rate of 1,000 members per day, would cease work on a planned redesign and focus on its “creative graph,”charting the connections of freelancers and small business owners similarly to Facebook’s social graph.

Read the full article here

Macys Day Parade Photos on Gothamist

Behance’s very own Navid Baraty was featured on the cover of Gothamist last week, with his unique photographs of the Macy’s Day parade from 30 stories above 6th Avenue. Navid told Gothamist ”As always, I took them by leaning over the edge!”

Full article here

More photography by Navid Baraty can be seen on his Behance portfolio 

Two Interesting Theories About Instagram’s Success Applicable To Other Products

This week we held our annual IGNITION conference on the future of media, and one of the panels brought together some of the smartest people from visually-based internet companies to discuss the rise of the visual web.

Business Insider deputy editor Nicholas Carlson asked the panelists why they thought Instagram was such a huge success in a market and a time that had a number of visual apps and tools in competition.

Behance founder Scott Belsky said that the “ego analytics” associated with the product, or centering the product around “likes” and popularity, were a big reason for the app to take off.

Charles Forman, founder and CEO of PictureLife, said that Instagram’s success was due to a hard-to-describe technical facility.

In the context of other visual applications, “Instagram felt like butter,” and all the other applications, especially Facebook, felt like sandpaper,” said Forman.

Both of “ego analytics” and “like butter” effect are surely applicable to other apps and products.

Watch the discussion below.

The Promise of Having an Impact

ED ZIMMERMAN:When we opened our Palo Alto office almost five years ago, we wanted a partner who would not only be a great cultural fit, but also  sought someone we trusted to help establish a culture. We found my friend and, at the time, client, Kathi Rawnsley. She was extremely entrepreneurial and willing to start from scratch. Our initial office was her dining room table and when I arrived that first week, it held more of her daughter’s dolls than client documents.

Kathi was eager to start, wasn’t a prima donna about doing all her own stunts and was ready to go door-to-door to explain our story. This comports with Scott Belsky’sexperience building Behance, the online platform to showcase and discover creative work:  “Startups often try to make themselves look more established than they are, but the right folks in an early team are excited for the challenge of a somewhat undefined role and the ability to change and make history.” Some people need a strong brand and large infrastructure to feel comfortable. Others crave the opportunity their absence presents.

Kathi had attended numerous events we’d hosted and had been “part of the conversation” we had been creating within the entrepreneurial and venture community. Belsky too had created his own conversation for Behance by, among other things, starting a great blog. Belsky advised:  “Contribute to the entrepreneurial ecosystem as a thought leader. When you’re recruiting talent, your blog posts and public speaking about the startup process go a long way.” What began as a blog in 2007 morphed into his Wall Street Journal-best selling book Making Ideas Happen.

Keep reading here

LeapFrog Interactive Hosts Cincinnati’s First Behance Portfolio Review

Behance.com’s International Portfolio Review week is coming to a close, but not before LeapFrog Interactive hosted Cincinnati’s first-ever Behance event. The portfolio review allowed LFI’s creative team to meet with some of the city’s upcoming talent and provide valuable and tangible feedback on their work.

“LeapFrog Interactive felt that a Behance Portfolio Review was a perfect opportunity to showcase our experience and interact with our local creative community,” said Brad Geiger, Senior Art Director at LeapFrog Interactive. “Everyone on our Creative team wanted to participate because the environment that Behance fosters is the same that we emulate in our office, one of supportive feedback. It’s the only way we get better.”

The event drew students from some of the areas most elite creative institutions including the Art Academy of Cincinnati, UC’s DAAP program and the School of Advertising Art.

Keep reading here

Intro to Behance: New Marketing Tool for A/E/C Firms

A college professor once told me on the first day of class: “Whatever work you do, be absolutely proud to put your name on it.” It’s advice I’ve always remembered because it applies so aptly in life, marketing, and any other profession. As a marketer to the A/E/C industry, I’m often reminded of my professor’s wise words because the architects, engineers, designers and builders we have worked with have a portfolio of outstanding projects, all of which they’re proud to showcase.

Unfortunately, some firms often struggle to share their work with the world, and ultimately their target prospects. There’s a vast audience of potential clients who would enjoy these projects, but reaching each individual can be both difficult and time-consuming. Social media gives firms a great advantage, however, some tools have limitations in either their audience or technical capabilities. With that in mind, I recommend the social networking tool Behance to A/E/C professionals and firms to effectively display the projects and work they’re so proud of.

Keep reading here.