Today we’re pleased to announce a collaboration with Pinterest, the fast growing social media website that now drives more referral traffic than Twitter and most other websites. Any Behance project added to Pinterest will include proper attribution, along with a direct link to the source project and the user’s portfolio. Today, Pinterest has launched this integration with Behance, Flickr, YouTube, and Vimeo.
The Problem We’re Trying To Solve
While the internet offers creatives the opportunity to get mass exposure for their work, it often falls short. The greatest design work, illustration, photography – and any other creation – has the tendency to be shared on other websites, often times without a link back or even a proper credit. As a result, creative careers often fail to benefit from the exposure that their work receives.
Needless to say, the future of creative careers is all about sourcing opportunity on the web. You publish your work – and then it circulates. If people love it, they’ll want to come follow you and/or contact you. Exposure for your work is pointless unless it is directly attributed and linked to your portfolio.
The Solution Is A System For Attribution
At Behance, we want the web to foster direct and proper attribution for every piece of creative work – wherever it may be displayed. You need to get credit for you work wherever it shows up online, with a direct link back to your portfolio where people can contact you or follow you for future updates. And, as more people visit your portfolio on Behance and opt to follow your work, you will get more opportunity via Behance’s search and explore tools.
On Behance, as more and more people visit your portfolio and follow your work, you become more visible in our many galleries and search/sorting tools. Over the years, our team has become very focused on promoting the direct attribution and credit for creative work across the web. Sites like Tumblr, Fffound, and others routinely feature images from the portfolios of creative professionals and fail to either link back or carry any level of consistent attribution. In response, we are pushing more top websites to properly credit the creatives behind the work. Behance has also started to power creative portfolio display for sites like LinkedIn, AdWeek, RISD, SVA, and many others in an effort to streamline attribution and portfolio management across the web.
Our Collaboration With Pinterest
Pinterest has become a dominant tool for “discovery” of all sorts of content. Increasingly, Pinterest is being used by creatives of all kinds – as well as journalists and recruiters – to discover and collect great creative work. Now, through a special collaboration with Pinterest, every image pinned from a Behance project will include a direct link to the source project as well as the user’s full portfolio. This attribution and featured set of links will be included both on the small and open version of the “pin” on Pinterest. We are also actively working with other sites on the web that wish to properly attribute work to the rightful owner.
With tools for proper attribution, creative careers are enhanced by unparalleled levels of exposure and opportunity via the social web. We just need to find better ways to showcase and credit creative work so that it ultimately serves the creative behind the work. The future of creative careers is about much more than sites to upload images. We need an ecosystem where you can publish in one place, showcase everywhere you want, and get discovered anywhere your work is displayed.
Our team is pretty psyched about the prospect of organizing the creative world’s work. As always, if you have ideas and suggestions, please reach out to us! @Behance