In this series, we’ll look deeper into some of the projects on Behance.net that were especially admired in our community. This time, we spoke to Alex Fowkes, a UK-based graphic designer who received a monumental brief: celebrate Sony Music’s 125 years by creating an giant infographic (containing the name of every artist who ever signed with Sony throughout their history) to go on Sony’s office walls. The result is incredible.
What was your inspiration for this project?
The inspiration for this project was mostly the brief and the content itself – that drove a lot of how it needed to look and function. The layout of the type came down to me deciding that I wanted to deliver the content in columns, much like a newspaper. This was due to the vast amount of information that needed to be displayed and most of all understood.
Can you describe your process in creating this project?
The project was 6 months from first meeting to the press releases going out. I pitched for the project with my ideas, and once I was chosen, the biggest part of the process was for filling my proposal. With only myself to set almost 1,000 of the music industries biggest names, there was a large mountain to climb. I spent over 2 months everyday setting names into the columns and drawing images for the bigger names artists. Once all the artwork was completed and signed off it was off to the printers to be made and then one long weekend to install. Read more →