Category: Behind the Project

Behind the Project: Boathouses

In this series we will look deeper into a work that was especially admired in our community: Boathouses, created by Rutger Paulusse. This piece captures the nautical spirit of the Dutch artist’s hometown of Amsterdam in a colorful, visually striking way. You can sense the joy Paulusse gets from the entire creative process in his responses to each question. Enjoy!

What was your inspiration for this project?

I live in Amsterdam which is packed with boathouses. I really love them and I really want to own one, one day. It has something romantic to it of course, but it’s mostly about freedom. Theoretically, you could move your house anywhere in the world, so it gives a sense of freedom. Also you don’t have any direct neighbors so that is really special in a crazy crowded city such as Amsterdam. I also really love the canals in Amsterdam. There’s something about water and floating which intrigues me. Maybe it’s just because us humans consist of 60%-70% water, I don’t know! After seeing a lot of boathouses and visiting some friends who own them I really wanted to use that as inspiration for an illustration series.


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Behind the Project: Breitling for Bentley (Director’s Cut)

In this series we will look deeper into a work that was especially admired in our community: Breitling for Bentley (Director’s Cut), created by Crys Ju. The Korean motion graphics designer, inspired by modern car commercials and the film scores of the composer Selma Mutal, created this striking commercial video for her VDAS (Visual Design & Art School) senior project. Check out what the artist had to say about her inspiration and her creative process, then watch the video on Behance.

What was your inspiration for this project?

The concept for ‘Breitling for Bentley’ is combining the best of the two brands, Breitling and Bentley. Even though this project is for the branding of Breitling, which is a watch company, I was inspired by car commercials that I watched on Vimeo. I learned a lot about editing and directing for film from watching these surprisingly dramatic car commercials.


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Behind the Project: Critters

In this series we will look deeper into a work that was especially admired in our community: Critters, created by Teodoru Badiu. The Austrian 3D artist’s fantastic, colorful, yet slightly twisted 3D character designs have gained Badiu an impressive following on Behance. Critters is a perfect encapsulation of Badiu’s unique style, so we asked the artist a few questions about the creative process behind his latest work.

What was your inspiration for this project?
I needed some small characters for a story that I developed based on my “Forest Folk” and “Pets and Monsters” characters. I thought that it would be a good idea to use worms, snakes and bugs as inspirations for the characters.


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Behind the Project: Nike X Kobe

In this series we will look deeper into a work that was especially admired in our community: Nike X Kobe, created by Shane Griffin. The Irish born designer teamed up with Nike to create brand imagery for the 5x NBA champion’s latest shoe release. Shane was kind enough to answer our questions about his creative process and about the reception his work has received on Behance. 

What was your inspiration for this project?
Creating self illuminating glass isn’t as easy as you’d think. I needed to make the objects feel like they were illuminating the sneakers, while keeping the transparency intact. So I referenced some of my older work with glass objects, and tried to push it to a new level.

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Behind the Project: Quotes, Lines & Lyrics

In this series we will look deeper into a work that was especially admired in our community: Quotes, Lines & Lyrics, created by Van Orton Design. Van Orton Design is comprised of twin brothers from Italy. The brothers have wowed the Behance community with their neon-hued, futuristic re-imaginings of pop-culture icons. The Van Orton Design duo graciously answered our questions about one of their most popular projects, in which two cult classics of American film have their posters redone in the unique Van Orton Design style.

What was your inspiration for this project?
The project was inspired by two cult movies of different years. They were inspired by the imagery that they created and by the incredible dialogue. The idea, however, was to place these two films in a different context, more contemporary with our times. There are strong references to the pop style mixed with sci-fi; lots of lights and bright lines.



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Behind the Project: Distractions & Procrastinations

In this series we will look deeper into a work that was especially admired in our community: “Distractions & Procrastinations”, created by Luke Choice. The Australian artist (who is now based in New York City) specializes in creating eye-catching 3D illustrations. His projects have been featured several times on Behance, and his designs have been used by companies like Nike and American Express“Distractions & Procrastinations”, today’s featured project, comes from a place of experimentation; It is a showcase of Choice’s unique style, and a visual display of the fun that Choice has with his work. Mr. Choice was kind enough to answer a few questions about the project and about his creative process.

What was your inspiration for this project?

This project was a culmination of many late nights, where I have either been waiting for projects to render, or where i have hit creative block and needed a shot of inspiration. I love to explore different tools, textures and techniques in small increments, then find ways to incorporate them into larger ideas.



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Behind the Project: Bizarre Beauty for Refinery29

In this series we will look deeper into a work that was especially admired in our community: Bizarre Beauty for Refinery29, created by Leta Sobierajski. The five photo Instagram series is a colorful exploration of the relationship between a person’s sense of beauty and inanimate objects. Sobierajski‘s multidisciplinary design work has captured the attention of the Behance community (as well as clients like Google and IBM) with its brightly bizarre compositions. The Brooklyn-based designer and art director took time to share some of her insights into the creative process with the Behance team. 

What was your inspiration for this project?

Bizarre Beauty was inspired by daily beauty routines and surface-level obsessions. The series contained objects representative of independent, odd, and beautiful situations which highlight what makes a person feel beautiful through the use of inanimate objects. The notion of surrealism plays a part in this project too, and creates situations that trigger imaginative situations with personification. I’m also heavily influenced by Josef Albers’s Theories on Color Studies; creating experiences through the sensory relationships of color is what helped me tie everything together in this project with a reoccurring palette of saccharine colors.



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Behind the Project: Cosmópolis Pt. 3

Aldo Crusher, a Behance member since 2011 from Mexico, has been working with AeroMexico to provide illustrations for their on-flight destination magazine Aire. His third Behance project dedicated to this collaboration, Cosmópolis Pt. 3, has been particularly appreciated among the community and takes us on a world trip from Dubai to Las Vegas !

Can you describe your process in creating this project?
I start by looking and compiling pictures of the city I am illustrating, including culture, architecture, maps, skylines, weather and lifestyle. Once I got everything I need, I start working on the composition based on a real map, simplifying it and making it more symmetric and geometric. Then, I move forward with the color palette; it is a crucial choice as it has to reflect the city lifestyle and culture. Finally, when the main composition and color palette are ready, I start drawing the buildings, houses and all the elements in the illustration.


What was your inspiration for this project?
The project consists of representing cities around the world in a single page illustration. These illustrations are published in Aire Magazine. This magazine is distributed aboard the Aeromexico flights. These maps work as a tourist guide – in which the architectural and cultural elements of each city are highlighted. I’ve been collaborating with them since July 2013; they saw a poster I made in which I illustrated a city and contacted me to make a series of illustrated city maps ! Read more →

Behind the Project: AniWall

In this series we will look deeper into a work that was especially admired in our community: AniWall, created by Bram Vanhaeren. Bram, a 24 year-old artist with a strong passion for portraits – and risk – was kind enough to share with us his process and inspiration for this recent project as well as his own strategy to make his creations successful!

Can you describe your process in creating this project?
Most people would be surprised if I told them it only takes me about two hours to complete a portrait! I believe the energy in my work comes from the fact that I don’t – or can’t – overthink about it. It is created within a very short period of time with a lot of energy and emotions. I love to embrace my small errors during this creation! I am all about – “Wow I love this song, this artist moves me! Let’s put this into a portrait”. I then draw for one hour, add colors, animation, music … Breathe and before I am able to judge the project I publish it on the web! I release it and watch the reactions. As you can see I embrace the chance to fail. I love it; I try to bring it as pure and honest as I can.

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