Behind the Project: Experiments with Instagram

In this series, we’ll look deeper into some of the projects on Behance.net that were especially admired in our community. Javier Perez is an Ecuador- based graphic designer and audivisual producer. His other projects include experimental animations, clever stop-motion ads and playful projects using Vine. We spoke with him about his recent projects Instagram Experiments, part I and II. 

What was your inspiration for this project?
The simplicity within common every day items. These objects are beautiful by themselves and my work is to add a visual meaning to them. Every day I discover different meanings.

InstaExperiments1

Can you describe your process in creating this project?
This project further develops a technique used by various contemporary artists and designers. When I learned about it for the first time around six months ago, it totally changed my way of creating.
Generally, when a new idea comes to me, I sketch it very quickly because inspiration can happen in just seconds. After that, I draw final artwork on a new piece of paper. Then, I add a real object to the paper and take a photograph.
instaexperiments2

Did you expect it to be as popular as it’s been on The Behance Network?

Never! I was actually looking for a way to keep my portfolio updated for the Behance Portfolio Review in my city (Guayaquil).
I wasn’t expecting it to go ‘viral’ either, but it was an amazing surprise. It feels great when people send me their fan art and, of course, I love having my own hashtag on social networks… #javierperez!

instaexperiments3

Did you go through many versions and iterations before coming up with these final pieces?
Of course, I really care about every single detail. When an illustration doesn’t turn out the way I expect, I just throw it away.


“I wasn’t expecting it to go ‘viral’ either, but it was an amazing surprise. It feels great when people send me their fan art and, of course, I love having my own hashtag on social networks… #javierperez!”


Do you feel that this project is “done,” or is there anything you’d like to improve on or change in the future?
It’s not done yet. I have a lot of illustrations unpublished that I’d like to show you. Although, I have a new project waiting to come out… it’ll be avaliable on Behance at the end of the year. It is more experimental but I hope you like it.
instaexperiments4

Did anything interesting happen as a result of the success of this project? (fans contacting you, job opportunities, blogs picking it up, etc).
Yes, these days have been chaotic! Lots of mentions in Twitter and Facebook, notes on Tumblr, e-mails and interviews (blogs, radio and TV). Many people around the world have written to me and I’m trying to answer everyone on all my social networks accounts.
At this moment, I have signed two contracts. One is for a Swiss editorial and another one with Air France Hong Kong. There are some other digital agencies, book editorials and apps developers that have contacted me, but we are still negotiating.

1 comment

  1. @instantedecisivo
    — April 3, 2014 3:07 am

    Excellent, simple and creative… i like it!

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