In this series, we’ll look deeper into some of the projects on Behance.net that were especially admired in our community. This time, we spoke to Alex Fowkes, a UK-based graphic designer who received a monumental brief: celebrate Sony Music’s 125 years by creating an giant infographic (containing the name of every artist who ever signed with Sony throughout their history) to go on Sony’s office walls. The result is incredible.
What was your inspiration for this project?
The inspiration for this project was mostly the brief and the content itself – that drove a lot of how it needed to look and function. The layout of the type came down to me deciding that I wanted to deliver the content in columns, much like a newspaper. This was due to the vast amount of information that needed to be displayed and most of all understood.
Can you describe your process in creating this project?
The project was 6 months from first meeting to the press releases going out. I pitched for the project with my ideas, and once I was chosen, the biggest part of the process was for filling my proposal. With only myself to set almost 1,000 of the music industries biggest names, there was a large mountain to climb. I spent over 2 months everyday setting names into the columns and drawing images for the bigger names artists. Once all the artwork was completed and signed off it was off to the printers to be made and then one long weekend to install.
Did you expect it to be as popular as it’s been on The Behance Network?
I didn’t know how the design population were going to receive the project. As it had been my baby for 6 months, I was so immersed in it that I knew every detail of how it was going to look. To me it didn’t seem so colossal but the design world has really made me realize how precious a project like this is. Documenting the whole process was something I wanted to do mostly for myself but also for Sony too – I think that the video is really the heart of it’s popularity. Designers can see and really identify with the whole process that way.
Do you feel that this project is “done,” or is there anything you’d like to improve on or change in the future?
The amazing thing about this project is that it’s ongoing. In January, I will be adding to the timeline putting up more of Sony’s signings. Also, the delivery method is going to change and evolve so Sony could see timeline parts being applied to table tops, furniture and different parts of the building to keep it fresh and exciting.