Behind the Project: Branding a Family-Owned Ski Resort for a Modern Era

In this series, we’ll look deeper into some of the projects on Behance.net that were especially admired in our community. This time, we spoke with Bureau Rabensteiner, an Innsbruck, Austria based graphic design studio. Their designs range from thermo sensitive business cards to branding bakeries. We spoke to them about their recent hotel branding project for the Trofana Alpin.

What was your inspiration for this project?
The Trofana Alpin was the very first hotel in the winter sports resort of Ischgl (a small village in Austria). The hotel is family-owned and builds the foundation of the von der Thannen family history and tradition—a fact that turned this project into something personal and very close to our hearts.

Can you describe your process in creating this project?
The client emphasized their family history and how everything started out with a humble Bed & Breakfast. We were also provided with a number of historical items related to the von der Thannen family history, like an old photo archive. After rethinking the project we came up with a branding concept that referred to the origins of their family business. We redesigned the look and feel of the brand with a focus on the von der Thannen family’s exemplary ability to balance tradition with modern convenience and understated luxury.

Did anything interesting happen as a result of the success of this project? (fans contacting you, job opportunities, blogs picking it up, etc).
Yes, many people have contacted us, for very different reasons, because of our projects on Behance. Some have questions concerning type, papers, photography etc., while some very nice ones simply get in touch to tell us how much they like our work. Ultimately though, it turned out that Behance is a really good platform for receiving serious requests.

We were also lucky to get an immediate feature on Design made in Germany an important German design blog. Also Page Online, one of Germany’s graphic design magazines, featured us within an article. We are really thankful that a lot of other bloggers helped us by sharing our work in recent years. That was more than we could have hoped for.

Did you expect it to be as popular as it’s been on The Behance Network?
We didn’t expect Trofana Alpin to get appreciated so many times within such a short timespan. That was an amazing experience. It’s great to see how people react after seeing our work, and how they feel and think about it.

We’ve had the opportunity to learn from other projects being featured on Behance, such as Meier Seefeld and N. Daniels. So we got some additional insight into what draws attention. In the field of branding showcases we realized that we have to go beyond stationery—besides a strong base we needed to create some extras to gain people’s curiosity. It’s always thrilling to make a new project public on the network. It’s like testing it on a highly qualified audience.

Do you feel that this project is “done” or is there anything you’d like to improve on or change in the future?
Of course, there is always room for improvement. But the most important thing is to help the client to create a unique atmosphere that their guests can sense and enjoy, one that leaves behind a special, long-lasting impression. If you see it from this point of view, it isn’t just about getting the spacing of a typeface 100% right!

 

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