Behance Curates: What Makes a Project Feature-Worthy?

This post is part of a series written in collaboration with the Behance Curation Team, the experts on staff who select projects to be featured in Behance’s main Gallery and 12+ Curated “Served” Sites. Click here to see the first post in the series. 

In the coming weeks, we’ll explore different aspects of the project creation process, and outline how to create the best project possible. Here are a few concrete things that our curators look in a featureable project:

1) Project Length
Generally, projects should have 6-20 images-without repetition. It’s rare to see a Featured Project with just 1 or 2 images in it. If your project is showcasing a single piece of work – say, a mural – it’s important to show detailed view of this piece to create more content for the project.

2) Large Images
Make sure your project is on the larger size, ideally around 600 pixels. Our curators look out for good quality and resolution, and a consistent image width throughout the project.

3) Pure Images – No Watermarks!
We find that watermarks and other ownership marks distract from the media in a project, so we would warn against including these in your project.

4) A complete, polished project
Many people publish partially completed projects, and then finish them later on. Because our curators can’t look at a project each time that it is edited, we suggest only publishing projects when they’re ready to be considered for the Featured Gallery. (Many people use Behance to publish work-in-progress, and then get feedback. This is fine! But for the greatest chance of getting featured, we suggest creating a totally new project once you’ve taken your edited based on your feedback).

An example of a given day’s “Featured Gallery.”


  1. — June 29, 2012 3:30 pm

    Those are excellent tips for every one. I was very happy when my job ‘Donkey Kong Country Returns’ got featured on Web Design Served Gallery.

  2. shimaa
    — June 29, 2012 4:26 pm

    great tips.

  3. Tarin Yuangtrakul
    — July 4, 2012 4:03 pm

    Reminding :)

  4. — July 25, 2012 7:03 pm

    I’m trying to be featured. I still waiting my time on Behance.

  5. Miguel Silva
    — August 16, 2012 4:10 pm

    Well, I have been changing and improving my portafolio… I have great projects, great renders, good design quality and no feature…

    I ‘ve read your tips and they sound me as if they where angling for something ephemeral, Why? because off course I’ve seen feature projects with watermarks and with two images… on the other hand, this just make me think you are just buttering up the creative people , because lots of the features I see come from the same artist/designers at least 70%… and Yes, most of them have good quality, but others don’t ( I would post here some examples, but that would be unethical)

    I recommend you to start looking for new talents intead of prising the same people and be coherent with the things your curators are looking for….


  6. — August 16, 2012 9:52 pm


  7. Stuart McGarey
    — August 17, 2012 6:31 am

    I don’t think it’s a good idea to suggest artists upload high resolution images with no watermark when the images can be saved off the website so easily.

  8. — August 17, 2012 12:44 pm

    I agree with Miguel on this. There has been several projects which haven’t been fully completed. Eg. Template websites with lorem ipsum in there.

    While doing a specific search brings up a whole load of unfeatured and unknown work of a high quality, and it would be great to see this variety presented in the featured gallery.


  9. — August 17, 2012 2:06 pm

    Hi guys – thanks for weighing in!

    @Miguel – we’re trying to give best practices that will be helpful to creatives across all fields. Of course, what’s most important is quality of work, which we can’t teach, but we are happy to give tips on presentation.

    @Neil – Noted, thanks! If you’ve seen a featured project with “lorem ipsum,” please do send it to us, nothing like that should have been featured.

  10. robert
    — September 11, 2012 2:16 pm

    @Sarah hahahahaahahahahaha thats the biggest bunch of bs ive ever read. about half of the websites featured have lorem ipsum on them. Give me till the end of the day ill bring you ten from the past month.
    But having Lorem Ipsum shouldn’t exclude you from being featured. Maybe We don’t want sensitive client information out in the ether but still want credit for our work.
    Sometimes I honestly think you guys make this stuff up as you go along.

  11. robert
    — September 11, 2012 2:22 pm

    Heres three on the home page just today alone.

    when you guys say things like lorem ipsum shouldn’t be in a featured project it really strips you of credibility and makes this whole thing seem like an old boys club and exclusionary.

  12. robert
    — September 11, 2012 2:25 pm

    sarah i thought your name was familiar and then i remembered ive butt heads with you before

    still giving out misleading information i see…

  13. — September 12, 2012 1:49 pm

    Hey Robert – thanks for the feedback! Though I’m not seeing the lorem ipsum on the links you sent?

    We’ll take your feedback to the team, and in the meantime, we’ll keep trying to clarify our curation process with our community.

  14. robert
    — September 12, 2012 9:11 pm

    “Though I’m not seeing the lorem ipsum on the links you sent?”

    Really? Your joking right?

  15. robert
    — September 12, 2012 9:16 pm

    Thats literally like standing in a burger king and telling me you cant smell the fries.

  16. — September 12, 2012 10:26 pm

    Hi Robert – sorry, we thought you meant that Behance’s sample text with each project template (also lorem ipsum), hadn’t been removed. We don’t mind generic text within mockups the designs :) As long as the design work takes center stage, we understand the need for generic text.

  17. Gualter
    — January 5, 2013 9:43 pm

    Hey People, I really don’t understand why the problem with ‘Lorem ipsum’ texts, come on!
    A featured project can be a website mockup, with great design and visual concepts, what’s the problem, you want to read it? Or is it a problem that the project weren’t approved by the client? Is that a reason to consider it a bad case?
    You know that most works are great before the client put the hands on it… ;)

  18. dzo
    — February 4, 2013 9:19 am

    New subject:
    do you advise to write the concepts in English? Being French, the expression of the concept can be very difficult to translate. The language may be a barrier and push the designers not to speak.
    Then you speak english. With so many project to inspect, do you have the time to traduce so many langage to really understand what designers express?

    Thanks :)

  19. Ray
    — March 16, 2013 1:40 pm

    Good tip list.

  20. — August 9, 2013 3:21 pm

    I understand that you mention 6-20 images in a post, but do they all have to be added through the ‘Image Media Upload’ feature?

    For instance, we have a project on Behance that we were able to upload as a background (

    Aesthetically speaking, the piece works better this way (due to image width constrictions with your image upload system) and hosts 16 individual images and a video. However, since everything is uploaded as a background image, does this get overlooked when choosing a featured post?

    My team and I love the Behance platform, and look at it as a very valuable way of displaying our work and further networking with other designers.

  21. — August 9, 2013 8:23 pm

    I have to say that there some are users that keep getting their work featured, and altough it’s with full merit, the other users will never see their work featured because of that reason…

    I do believe that the selection of the featured works is actually pretty good, but
    there are lots of works from users that never got featured and actually deserve it.

    Check my portfolio to see if it meets the criteria:

  22. Al
    — August 13, 2013 2:53 pm

    Hey Jeff,
    Our curators usually look at the project as a whole–images and background images–as long as the project works as a cohesive whole.

  23. — August 24, 2013 5:44 pm

    Bad advice to have people remove watermarks. Especially for the high res requirement. There is so much Internet piracy. Although watermarks do not completely prevent this, it helps!

  24. Shane Johansburg
    — October 15, 2013 12:21 pm

    I agree with Jerod on watermarks. It should not be advised to remove them and as long as it does not ruin the whole image/concept, i think a project that suffices the other criteria should be featured and not just those works from the same artists who were featured a week ago over and over again.

    I’ve seen a lot of watermarked projects featured on the Behance home page gallery especially on photography projects. I think this also apply with illustrations projects which are too risky to show online for Internet piracy and intellectual property theft.

    Some projects worthy to be featured: The comments and appreciation speak for itself even with the fact that it was not featured ever even in the served sites. The rest of his gallery is just so fresh and inspiring I haven’t seen anything like those featured in behance ever. Watercolor works that simply defines perfection. This and other projects on her gallery are feature-worthy not to mention her unique style of using the medium.

    I am hoping Behance should give fair attention to all creative fields like those works in traditional art and not just focusing more on web design and digital works that are done with some pixel magic and not pure talent.


  25. — February 9, 2014 3:25 pm

    Hello Sarah,

    Thanks for posting. Would you add any new tips to this, especially after the redesign on Behance?

    Also I have been a member since 2011 and would really like to work towards achieving my goal of a feature. Any tips?

    Really appreciate any help / advice you can offer.

  26. Al
    — February 12, 2014 4:01 pm

    Hi Charlotte!
    The projects really remain the same even as we change what the profile page looks like. Our Curators spend all of their time looking at individual projects, not necessarily the profiles they’re coming from.

  27. Shelly
    — February 14, 2014 8:24 am

    Why do you keep the same names promoting? I think the Behance team should work a little more on this!

  28. — February 20, 2014 4:00 pm

    Hi how does a Behance profile get featured on the “Find Creatives To Follow” section (by Field)? How do you decide on who sits towards the top of the list (by field) – Is it purely based on your team choosing, or is based around the behance profile ‘numbers’ – followers / views / appreciation or some sort of a formula of all those numbers weighted and added together?

    Also I notice that e.g. the list of Industrial Designers stops after a few pages and doesn’t seem to be exhaustive? Is this only a selection of the designers in that field shown?

  29. — March 14, 2014 3:59 am

    I have to say that there some are users that keep getting their work featured, and altough it’s with full merit, the other users will never see their work featured because of that reason…

    I do believe that the selection of the featured works is actually pretty good, but
    there are lots of works from users that never got featured and actually deserve it.

    Check my portfolio to see if it meets the criteria:

  30. Al
    — March 14, 2014 4:21 pm

    Hey! Our curation team hand picks the creatives to follow pages. It’s a mix of a lot of things: number of projects, views, appreciators, and overall quality of the creative. So I guess it’s a little bit of both!

  31. — June 7, 2014 11:29 am

    Hi just wondering, do you only feature recent projects? Say I post something feature worthy but it is only noticed a few months later, will it be featured or is it out of date by then?

  32. Ali Calkan
    — June 19, 2014 8:27 am

    Why dont you put a button for for those who want to be in served sites.Then you can pick up worthy ones among those works? Beside that the ones you want to be served. So you cannot look every portfolio for sure. But this way it is possible to reach more people and different works. As mentioned above there are people never got featured but definitely deserve…

  33. Nadia
    — July 11, 2014 6:44 pm

    I’ve been a member of behance for well over a year, no ofense but sometimes the served site for MUA has some shitty choices, like how can it be in de MUA Served site if its retouched to it’s enterity, or how can it be in the served site if the things like the lipstick is smeared or the false eyelashes is crooked or in general is not quality work it’s just “weird” and therefore considered “original” (which is a crap ton of bs) while other portafolios by MUA’s that are like truly great are not featured, I’ve had more luck seen things that appeal to me just searching for words or going from project to project that in the MUA Served site. So my real question is how can I bcome a part of the oh so shady curatiorial team and be able to truly give you feedback on what is truly makeup done beautifully.

  34. Robert P.
    — August 13, 2014 2:15 pm

    Does it have to be a new project? or maybe a couple of months old would get featured?

    Thank you.

  35. — September 3, 2014 8:08 am

    I’ve read the whole thread.

    These projects has only 5 or even 4 images! In the above post you guys said 6 or more.

    Question: Have you guys unfeature someone’s work? Can you guys do that?

  36. — September 28, 2014 4:24 pm

    Finally, I cam to know about the tips from Behance team. I edited my interface project few months back, and I wondered why it wasn’t reviewed by the curators, which was part of the rules I guess.

  37. — October 28, 2014 3:00 pm

    Hello – curation sees everything within a few days!