This post is part of a series written in collaboration with the Behance Curation Team, the experts on staff who select projects to be featured in Behance’s main Gallery and 12+ Curated “Served” Sites. Click here to see more posts from this series.
In the coming weeks, we’ll explore different aspects of the project creation process, and outline how to create the best project possible. Last time, we looked at general factors that go into “What Makes a Project Feature-Worthy.” Now, let’s dig into the nitty gritty of Projects, staring with Project Covers.
The cover image is the face of your project. It’s the first thing people see when they encounter your work, so it’s your best opportunity to invite people to take a closer look.
When choosing a cover, select an image that highlights the look and feel of the project. The cover needs to be appealing–it should make people want to click to see more–but it also needs to be a solid representation of the project. If it’s a great image but doesn’t translate what’s inside, people may be disappointed when they get to the main content.
A few more things to keep in mind:
- Stay visual. You have plenty of opportunities to explain your project in words with the description and fields, there’s no need to add text to the cover image.
- Consider including a full size version of your cover inside the project. If people love the cover, they’ll want to get the chance to examine the whole thing.
- For motion graphics, especially in ads, choose a screencapture that showcases the narrative of the piece.
For excellent cover inspiration in your creative field, visit theserved.com for a curated look at the best projects (and covers) of the moment.