An Ode to Creative Work

Creative work is a labor of love.

All too often, we celebrate creation and overlook the difficult and emotional labor behind the scenes. Anyone who creates for a living knows all too well the doubts and barriers – both within us and around us – that challenge us every day. From the very beginning, our team at Behance has sought to discuss and support the “work” part of the creative world – the “99% perspiration” – that goes into making ideas happen.

Today, I’m pleased to share a short film – an ode to creative work. In recent months, our team embarked on a side project to film an eclectic group of creative minds at work. From the Behance community, we asked some folks we admired (interactive designers, art directors, graphic designers, fine artists, and others) to allow us to film them over the course of a day – the ups and downs and everything in-between.

We all share common struggles, yet collectively, we have more opportunity than ever before to make an impact in what matters most to each us. It is this hope and vision, grounded by the reality of the hardship of creative work, that motivates our team to build 99U and Behance.

An Ode To Creative Work

Behind every great advancement, in every industry, there is a creative mind.
Creativity may come easy, but creation is hard.The late nights spent trying, and failing, and trying again.

All the while, holding onto our vision. Pushing what we see in our mind’s eye into the world.

But our potential is being held captive by forces around us and within us.
Middle men who play us down while marking us up.Not giving us credit. Getting us to work for free.

And worse, we get in the way of our own success.We rely on chance encounters. We’re disorganized and isolated, liable to go unnoticed.
We can do better.

When creative minds come together, the sum exceeds all expectations.We connect, we learn, we critique, we prosper.

It’s not about money or fame, it’s about doing what we love.It’s about creating our greatest work on our own terms.It’s about realizing that creativity is not just an opportunity – it’s a responsibility.

Here’s to unleashing our full potential. For us, and for the world that awaits what we will do next; Take creative control.