A Closer Look with Pavel Emelyanov

We had the opportunity to speak with Pavel Emelyanov, a designer out of St. Petersburg Russia who has created incredible projects inspired by natural materials.

1. How long have you been in design?
My professional experience started in 2010 year, when I joined my first design studio. Before that I worked for 5 years in a printing house, making-up newspapers. At that time I studied software and theory and practiced printing processes. First steps were great years!

2. Do your personal projects differ from your professional work? If yes, how so?
In personal projects, I try experiment with ideas, technologies and graphics…but in general my projects have a similar direction and baseline. As a designer I see more around myself and understand how to add something new in personal works. For clients, I often need to use more proven decisions. Sometimes clients see what I do in personal projects, and say: “Oh! I want like this.” But for me it’s less interesting to make the same thing a second time.

3. What do you think are the most important elements to focus on, when creating a personal website?
It’s very delicate moment. I think there isn’t a harder job than to create personal logotype or website. The more you work on this project, the more doubts you’ve got. I think to start you should answer two simple questions:
a) do you need a personal logotype or website? And why?
b) how do you see yourself as a professional?

When you understand who you are and what you do, then you are ready for this work.

4. What inspires you and keeps you motivated?
Everything around us should be the motivator. I am motivated by natural materials and the work of other designers. There’s no difference from other creative fields: branding, digital, photo etc. If it’s interesting for you, if you try to analyze foreign works, you will always have a lot of inspiration.

5. What creative project you’ve worked on are you most proud of?
There are many projects I am proud of, but I’m focused on the future. I think for designers it’s very important thing to have a dream and stimulus for self-development.

6. What are some projects you hope to work on in the future
Nowadays I have a big interest for web design. This field doesn’t have any borders,  and I plan to devote more time to it. The second direction is print design and print processes. I prefer analog printing methods, when you fill materials, when you have challenge how to realize idea from your head. It always makes me move forward.

To view his full ProSite, click here