A Closer Look with James Morton-Haworth

We are excited to have interview James Morton-Haworth, a versatile film maker who’s ProSite shows some cinematic greatness!

How long have you been in film?
In January 2013 it’ll be ten years since I graduated and started out. I’ll have to put together a reel or something to celebrate. The first ten years have been all about learning and honing the craft side of things – both filmmaking and working with the web. I’m really lucky to have had the opportunity to work and learn from so many brilliant people and to have started a company four years ago that’s growing well and producing great work. I hope that continues.

Do your personal projects differ from your professional work? If yes, how so?
Starting Gramafilm has devoured most of my life and consumed everything that I currently do. That said having my own website is a nice place to curate some of my favourite projects I’ve worked on. It’s an important little space for me – and it does bring Gramafilm.com a bit of traffic – so it’s win win.

What do you think are the most important elements to focus on, when creating a personal website?
You need something that’s simple and easy to update if you’re going to have any chance at all. I personally find nothing more awkward in the world than having to talk about myself – I think posting your imagery and content is the main thing – extended writing about it – it’s not necessary – and it’s often painful to have to think about writing stuff and worrying about how you might come across. I spend a lot of time thinking about how to best promote our clients and how to tell their story – it takes quite a shift to think about yourself in those terms. At the end of the day – so far – I’d rather just get the stuff online and not worry about saying too much about what I am – how I do it. People have to like the work first. That’s more important.

Describe your process when creating this website
I really enjoy how far you can push the design and layout on prosite. I pushed my thumbnails into a more cinematic aspect ration and kept things simple with a subtle grey background that works well with the imagery. I just wanted to keep the whole thing as simple and clean as possible. It’s simple to use – but more than that it’s a pleasure to use. The admin controls are really clear and intuitive. It’s a simple but incredibly powerful platform that’s geared towards the creative industries. And added into that is the bonus of the Behance community. Funnily enough Behance seems to have traditionally been the preserve of Designers and Developers – but I think there’s a growing motion and film community on here – and that will get exciting. I’ve actually found and hired great talent through the platform and that’s got to be a good thing. It’s also proved to be a good place to learn from others – to get some good ideas for new fonts and typography as well as look at new trends in imagery and see how your contemporaries are pushing things forward in other disciplines. It’s really important to open yourself up to new imagery and styles – I’ve always feared getting too stuck into one style of imagery and going back to narratives that become too narrow and trodden – I have to make time to keep things moving…

To view more of James’s work, click here to view his Behance profile.