Pantone collaborates with Behance to launch PANTONE Canvas

Pantone has launched PANTONE Canvas, a free online creative network powered by Behance. PANTONE Canvas is the first and only network built on the Behance platform with the ability to filter projects by colour.

The website lets designers showcase and promote their work through digital portfolios to millions of creative users worldwide to connect with other creatives and potential clients. Users can upload an unlimited number of digital images to create an online portfolio that can be accessed from anywhere, including on mobile devices – making it easy for professionals to present their creative work during client meetings and interviews.

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Behance Founder Scott Belsky Answers Live Questions From Mashable Readers

As part of the Young Entrepreneur Council’s #StartupLab initiative, a virtual mentorship program, Scott Belsky appeared live via video chat broadcast on the Mashable site. 

From Mashable:

Scott Belsky has committed his professional life to help organize creative individuals, teams and networks. Belsky is the co-founder and CEO of Behance, a company on a mission to organize and empower the creative world. Behance is the leading online platform to showcase and discover creative work, and serves as the backbone for AdWeek, LinkedIn and thousands of other portfolio sites and online galleries of creative talent. Millions of people use Behance to display and find talent every month. The company also runs the 99U Conference, an annual gathering of creative leaders focused on the execution of ideas.

Belsky is a frequent contributor on MSNBC and has worked with leading companies and organizations, including General Electric, Hewlett-Packard and Proctor & Gamble, as well as the U.S. State Department and the CIA. In 2010, Belsky was included in Fast Company‘s list of “100 Most Creative People in Business.” Belsky is the author of the international bestselling book Making Ideas Happen (Portfolio, Penguin Books). He also serves as an advisor and investor in several early-stage companies, including Pinterest, Contently, FLUD and Paddle8. He attended Cornell University as an undergraduate and received his MBA from Harvard Business School.

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LinkedIn Has Left A Gaping Hole That Startups Are Scrambling To Fill

Yes, LinkedIn is a massive company. But it’s most useful for professionals who use traditional resumes and want office jobs. It recently launched a feature that lets its users upload a few samples of work, but there’s no way to make a resume truly show off someone’s talent. Now there are a slew of startups scrambling to fill LinkedIn’s gaping hole. They’re trying to become a professional solution for people who don’t have desk jobs, from athletes to artists.

A few promising solutions:

  • Behance. If you’re a designer, photographer, advertising creative, or film maker, the most important things you can show potential employers are samples of your work. Scott Belsky and his team at Behance have built up a big business giving these professionals a more creative solution than LinkedIn

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“Agencies Branch Out for Talent” – Behance on Digiday

Agencies are increasingly turning to social media to help draw attention to their work, tapping services such as Pinterest and Instagram, and of course Facebook and Twitter. But they’re also making use of more niche platforms such as creative portfolio network Behance to ensure their work gets seen, and seen by the right people.

According to CEO Scott Belski, Behance has seen a notable rise in the amount of agencies active on its platform over the past two months. They are using it to gain recognition within the creative community, but also to market themselves to the creative individuals that comprise it. Agencies with a presence on the network now include Leo Burnett NY, Big Spaceship, Sub Rosa, R/GA, and Hello Monday amongst others.

“When someone searches for Nike interactive design, R/GA wants to make sure it’s showing up top of the list,” explained Belski. “The second reason the agencies are here is for talent and recruitment. It enables them to directly interact and engage with some of the most talented individuals around the world.”

Behance was originally intended to help creative teams and individuals build online portfolios and more successfully gain credit for their work. The idea was to highlight talent and to bring transparency and meritocracy to the creative field, to focus on what creatives are capable of rather than who they know in the industry.

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Networks and the Enterprise

Fred Wilson, a VC and principal of Union Square Ventures, describes Behance as “a network of networks” on Business Insider. He writes:

“Our two most recent investments, one of which is unannouced, are networks where enterprises play a big role. The one I can talk about, Behance, is a network of creative professionals, many of whom work in enterprises like agencies. Behance started out as a place where creative professionals could come and showcase their work. But quickly organizations like schools, publications, associations and the like asked Behance to power their networks. These enterprises plugged into the Behance network and created a network of networks.”

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