Two Interesting Theories About Instagram’s Success Applicable To Other Products

This week we held our annual IGNITION conference on the future of media, and one of the panels brought together some of the smartest people from visually-based internet companies to discuss the rise of the visual web.

Business Insider deputy editor Nicholas Carlson asked the panelists why they thought Instagram was such a huge success in a market and a time that had a number of visual apps and tools in competition.

Behance founder Scott Belsky said that the “ego analytics” associated with the product, or centering the product around “likes” and popularity, were a big reason for the app to take off.

Charles Forman, founder and CEO of PictureLife, said that Instagram’s success was due to a hard-to-describe technical facility.

In the context of other visual applications, “Instagram felt like butter,” and all the other applications, especially Facebook, felt like sandpaper,” said Forman.

Both of “ego analytics” and “like butter” effect are surely applicable to other apps and products.

Watch the discussion below.

The Promise of Having an Impact

ED ZIMMERMAN:When we opened our Palo Alto office almost five years ago, we wanted a partner who would not only be a great cultural fit, but also  sought someone we trusted to help establish a culture. We found my friend and, at the time, client, Kathi Rawnsley. She was extremely entrepreneurial and willing to start from scratch. Our initial office was her dining room table and when I arrived that first week, it held more of her daughter’s dolls than client documents.

Kathi was eager to start, wasn’t a prima donna about doing all her own stunts and was ready to go door-to-door to explain our story. This comports with Scott Belsky’sexperience building Behance, the online platform to showcase and discover creative work:  “Startups often try to make themselves look more established than they are, but the right folks in an early team are excited for the challenge of a somewhat undefined role and the ability to change and make history.” Some people need a strong brand and large infrastructure to feel comfortable. Others crave the opportunity their absence presents.

Kathi had attended numerous events we’d hosted and had been “part of the conversation” we had been creating within the entrepreneurial and venture community. Belsky too had created his own conversation for Behance by, among other things, starting a great blog. Belsky advised:  “Contribute to the entrepreneurial ecosystem as a thought leader. When you’re recruiting talent, your blog posts and public speaking about the startup process go a long way.” What began as a blog in 2007 morphed into his Wall Street Journal-best selling book Making Ideas Happen.

Keep reading here

LeapFrog Interactive Hosts Cincinnati’s First Behance Portfolio Review’s International Portfolio Review week is coming to a close, but not before LeapFrog Interactive hosted Cincinnati’s first-ever Behance event. The portfolio review allowed LFI’s creative team to meet with some of the city’s upcoming talent and provide valuable and tangible feedback on their work.

“LeapFrog Interactive felt that a Behance Portfolio Review was a perfect opportunity to showcase our experience and interact with our local creative community,” said Brad Geiger, Senior Art Director at LeapFrog Interactive. “Everyone on our Creative team wanted to participate because the environment that Behance fosters is the same that we emulate in our office, one of supportive feedback. It’s the only way we get better.”

The event drew students from some of the areas most elite creative institutions including the Art Academy of Cincinnati, UC’s DAAP program and the School of Advertising Art.

Keep reading here

Intro to Behance: New Marketing Tool for A/E/C Firms

A college professor once told me on the first day of class: “Whatever work you do, be absolutely proud to put your name on it.” It’s advice I’ve always remembered because it applies so aptly in life, marketing, and any other profession. As a marketer to the A/E/C industry, I’m often reminded of my professor’s wise words because the architects, engineers, designers and builders we have worked with have a portfolio of outstanding projects, all of which they’re proud to showcase.

Unfortunately, some firms often struggle to share their work with the world, and ultimately their target prospects. There’s a vast audience of potential clients who would enjoy these projects, but reaching each individual can be both difficult and time-consuming. Social media gives firms a great advantage, however, some tools have limitations in either their audience or technical capabilities. With that in mind, I recommend the social networking tool Behance to A/E/C professionals and firms to effectively display the projects and work they’re so proud of.

Keep reading here. 

Three minutes with Scott Belsky at Wired 2012

As the CEO of Behance, Scott Belsky was the perfect man to curate Wired 2012‘s trip to “The Creative Edge” — a series talks from four creative people and teams that feature on the Behance online portfolio. Belsky introduced the conference to four diverse examples of the kinds of creative projects that dwell on his site; the Lichtfaktor light art company; Diego Stocco, a musician who’ll make an instrument out of anything — even a tree; A Creative Department, whose Wowmum app helps mothers to find child-friendly places in the urban landscape; and the work of Dutch artist Levi van Veluw.

Keep reading and watch the video here

Pantone Canvas featured on Yahoo! Finance

Pantone LLC, an X-Rite company and the global authority on color and provider of professional color standards for the design industries, today announced the launch of PANTONE Canvas, a free online creative network powered by Behance. PANTONE Canvas is the first and only network built on the Behance platform with the ability to filter projects by color.

Keep reading here.

Pantone Partners with Behance to Filter Portfolios by Color

Pantone has announced the launch of Pantone Canvas, an online portfolio service for designers that’s built on the Behance platform.

Since 1963, Pantone has set the standard for color matching in the graphic arts community. With the launch of Pantone Canvas, people who are looking to hire a designer or who just need a little inspiration will be able to browse design samples by color — a first for Behance, according to Behance vice president Alex Krug.

The folks at Pantone tell us that the color of the year is PANTONE 17-1463 Tangerine Tango, a “a spirited reddish orange” that’s also one of the top 10 colors for fall.

Each project is labeled with information about the designer and the copyrights, and invites feedback from the community. Just like Behance’s platform syncs up with LinkedIn to give designers a way to showcase their work along with their resumes, Pantone Canvas users will also be able to share their portfolios on the professional networking site and on Behance. From within Pantone’s own network, administrators will select innovate designs to promote on the company homepage.

Keep reading here.

Pantone Canvas Showcase and Promote Your Portfolio Pantone Canvas: Showcase and Promote Your Portfolio

Pantone Canvas is a free online creative network powered by Behance. It is the first and only network built on the Behance platform with the ability to filter projects by color.

Pantone Canvas lets designers showcase and promote their work through digital portfolios to millions of creative users worldwide to connect with other creatives and potential clients. Users can upload an unlimited number of digital images to create an online portfolio that can be accessed from anywhere, including on mobile devices.