New ideas can be like a drug, says Scott Belsky, co-founder of Behance, a New York-based company focused on empowering creative professionals. “For a passionate person, the more you care about what you do, the more you’re trying to solve a problem, the more ideas you’re going to come up with,” he says. “There’s a tendency to be addicted to the energy and excitement of new ideas, but that’s not a long-term high – it’s short-term.” That desire for variety is easy to understand, says Belsky, but if you want to accomplish anything substantive, you’ll need to stop chasing novelty.
The real battle, he says, becomes focus and sustained effort: “As you enter the project plateau, it’s about how to keep yourself engaged, even how to trick yourself into being engaged. That’s the art of execution.” So how can you resist the siren call of sexy new ideas? Here are three tips from Belsky, author of Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality.
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