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Agencies are increasingly turning to social media to help draw attention to their work, tapping services such as Pinterest and Instagram, and of course Facebook and Twitter. But they’re also making use of more niche platforms such as creative portfolio network Behance to ensure their work gets seen, and seen by the right people.

According to CEO Scott Belski, Behance has seen a notable rise in the amount of agencies active on its platform over the past two months. They are using it to gain recognition within the creative community, but also to market themselves to the creative individuals that comprise it. Agencies with a presence on the network now include Leo Burnett NY, Big Spaceship, Sub Rosa, R/GA, and Hello Monday amongst others.

“When someone searches for Nike interactive design, R/GA wants to make sure it’s showing up top of the list,” explained Belski. “The second reason the agencies are here is for talent and recruitment. It enables them to directly interact and engage with some of the most talented individuals around the world.”

Behance was originally intended to help creative teams and individuals build online portfolios and more successfully gain credit for their work. The idea was to highlight talent and to bring transparency and meritocracy to the creative field, to focus on what creatives are capable of rather than who they know in the industry.

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We recently released a Behance API to allow developers to build applications that incorporate people and projects from the network. Read the full feature on ProgrammableWeb.com here.

Fred Wilson, a VC and principal of Union Square Ventures, describes Behance as “a network of networks” on Business Insider. He writes:

“Our two most recent investments, one of which is unannouced, are networks where enterprises play a big role. The one I can talk about, Behance, is a network of creative professionals, many of whom work in enterprises like agencies. Behance started out as a place where creative professionals could come and showcase their work. But quickly organizations like schools, publications, associations and the like asked Behance to power their networks. These enterprises plugged into the Behance network and created a network of networks.”

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Action Method is Behance’s task management system for creative thinkers and we were thrilled to see it at the top of Mashable’s list of essential entrepreneur tools.

Check out the full article here.

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Will Allen, Behance’s Head of Strategy & Operations, recently sat on a pannel discussing building a brand from scratch and what it takes to run a successful new business, which was then featured on Forbes.com.

Here’s an excerpt from the article:

Much like Intel founder’s Andy Grove’s point that only the paranoid survive, so too, was the advice provided to our Walter’s Day audience by Will Allen, Head of Strategy and Operations at Behance, an online platform that gives creative professionals from around the globe the opportunity to showcase their work widely and efficiently. (Behance gets over 75 million page views from over 10 million visitors a month. Talk about building scale fast.) “It’s about looking at your current product every day and being dissatisfied with the status quo.”Success in this market takes the right balance of patience and aggressiveness,” he counseled. “We have over 100 metrics for determining how to make our product better. You have to know in your gut, and learn from your customers, when to make a change or even to reverse course. If you stand still, you will fall behind.”

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Make Use Of breaks down how you can use the Behance Network to find good talent for creative work.

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Following a successful first week back in May, Behance‘s creative network is back with Portfolio Reviews week two, where designers are once again gathering across the globe to meet other creatives and present and gather feedback on their work. The event is occurring from October 29th to November 5th, and will happen across the globe (last time in 422 cities).

In May, 4,000 creatives came together from New York to Malaysia, all with varying levels of skill and experience. No matter what, it’s a great way to network with fellow designers, but if you are actually searching for a solid crit, this is where to find it.

If you’re interested in attending the biannual event, you can expect a short welcome and spotlight presentation, an hour-long set of portfolio reviews and a night of mingling and drinks.

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