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Behance Launches The 99% Site

Behance is thrilled to announce its latest launch:, inspired by Thomas Edison’s famous quote, “Genius is 1% inspiration, 99% perspiration,”

What started as a research effort in early 2005 has become a robust think tank that serves the creative world.

The concept is simple: As creatives, we don’t need more ideas. What we need is better follow-through. To this end, the 99% delivers articles, tips, interviews, video, and events – all designed to help you push ideas forward.

In our articles and interviews, we offer a behind-the-scenes look at the processes of creatives we admire across industries. People like Stefan Sagmeister, Seth Godin, Moby, Ji Lee, Jonathan Harris, Ze Frank, and many more.

For pragmatic, actionable advice, we publish regular tips based on the Behance team’s interviews and research. We complement these online tips with a monthly series of live sessions at our New York office, where we present our research in a personal setting.

Finally, as we build up to our flagship event in April of 2010 – the 99% Conference – we’re rolling out videos from the inaugural 2009 conference, including talks from Pentagram’s Michael Beirut, Google’s Ji Lee, bestelling author Seth Godin, founders Jeff Kalmikoff and Jake Nickell, Echoing Green’s Cheryl Dorsey, and many more.

Posted on September 15th, 2009