Who are you and what do you do at Behance?
Hello! I’m Sarah Rapp – sometimes referred to as “Social Sarah” here at Behance (why yes, I do handle social Media here). As the Director of Community & Engagement, I (along with our 2 other Community Managers) think of myself as “the eyes and ears of Behance,” so everything I do relates to making sure our members are happy, and that we’re offering up the best, most engaging experience to them we possibly can.
Most days, this involves a lot of listening (through social channels, emailing with members, and analyzing behavior on our site) and making improvements based on what I hear. The other half is talking back to our community, in ways like: maintaining our social accounts (especially the mega-account @Behance), planning offline events and programs for them, blogging at the Team Blog, Newsletters, and much more!
I also squeeze in things like test-driving the latest social platforms and technologies & keeping tabs on our metrics. And always, collecting stories and anecdotes from our members to share with the world!
What are three desktop tools you can’t live without?
1) Sprout Social – this is what we use to Tweet from @Behance and the 6 or 7 other Twitter accounts we maintain. A few months back we did a big audit of all the best social media management tools out there, and Sprout is our pick – well-designed, with lots of visualized data about your fan base at your fingertips.
2) Mac’s “Hot Corners” tool – Not exactly an app, but this is my favorite Mac feature. I often have about
10 programs open at once, so each of my corners is programmed to do something different to help me
stay organized. With one move of the mouse, I can clear away all the open programs to find something
on my desktop, or go to another corner to get the birds-eye view of everything I have open. It annoys
the hell out of anyone who tries to use my computer, but it’s worth it!
3) Gmail Multiple Inboxes – I swear by this Google Labs tool that lets you reorganize your inbox to
create several inboxes on one screen. My top inbox is for new/”to deal with” emails, the one below that
is starred emails that need more attention, and below that I have emails all related to one project. It’s a
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