In this series, we’ll look deeper into some of the projects on Behance.net that were especially admired in our community. Michael Pharaoh is a New Zealand based graphic Designer. His other projects include a rebranding of Cadbury’s chocolate using 3-D modeling and a brand identity for a hypothetical bicycle club. We spoke with him about his recent project Michael’s Guide to Life, a guidebook based on personal experience and advice, modeled after family health books.
What was your inspiration for this project?
I personally just wanted a way to collect what I thought were important pieces of advice or skills I’ve picked up that have helped me through my life. I’ve always liked the design aesthetic of those big family health guidebooks, so I drew inspiration from that and wanted to create one for life.