SEO: There Are No Tricks

I lost count of how many times I’ve been followed by an SEO/SEM expert, consultant, or programmer on Twitter. All these people claiming to be experts on something anyone can learn to do from a single-page leaflet. Because really, if everyone is claiming to be an expert in something, are there any experts at all?

If I had just one piece of SEO advice to give, it would be to stop paying for SEO advice. You can find it ALL online! Here are probably the most common ones you will read about:

  • Domain Name
    If you own “foobar.com” you can make a great bet you’ll be on the first page when someone searches “foobar”
  • URL Structure
    If you’re not lucky enough to own “foobar.com”, or any variation thereof, make sure your URLs segments can throw it in. “somethingelse.com/foobar” is better than nothing. Search “Typography” in Google and take a look.
  • Title
    In today’s multi-tabbed browsers it becomes harder and harder for users to read your full title. Search engines don’t have that problem so don’t forget to make each page title relevant to that page.
  • META tags
    Your description and keywords should be as relevant and unique as possible on each page. Yes I know Google doesn’t care about keywords anymore, but there are still other search engines.
  • Linkbacks
    Having other sites link to your site is key. If you want people finding you for “foobar” you want people linking to you with “foobar” being the text. Even if people link back with different text, it will at least increase your PageRank.

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