What can we learn from Behance’s community of millions? Our debut Digital Index digs into the data!
Today, Adobe unveiled its first in a new series of research on the creative economy that analyzes the current pulse of creativity and highlights industry trends from around the globe.
Drawing data points and findings from the public projects of nearly 5 million creatives on Behance, this new Adobe Digital Index research focuses on “New Creatives”— placing a lens on some of the most formative years in a creative’s career. With a new generation paving innovative career paths, the “New Creatives Mashup” research provides insights into what younger creatives across various age groups, and around the world, are thinking, working on and aspiring to. Curious to see what we found, and how their design interests and passions will impact the next generation of the creative economy? See below for the first in our ongoing creative data deep dive from Adobe Digital Index.
Stretching the Canvas: Mobilizing Creativity
New creatives, new rules. With the continuous introduction of new technology and cutting-edge platforms that allow creatives to stretch their ‘canvas’ and innovate on mobile devices, the second-screen experience has become more tightly integrated than ever before into the new creatives’ workflow. The work of the incoming cohort of creatives on Behance – 18-22 year olds – shows how mobile and on-the-go- devices are enabling these creatives to push the envelope wherever their inspiration strikes and create on their own terms.
The nearly 1 million 18-22-year-olds who share their work on Behance are surging ahead on mobile. With a 36 percent increase in mobile logins in the last year, these new creatives are more than twice as likely to be engaged on mobile design work than the total population. New project work on mobile for this age group ranges from branding to typography to comics and more. We expect the engagement and creation of design work from mobile platforms to continue to rise – unleashing innovation and pushing boundaries for all creatives.